!IMPORTANT TERMS OF USE

!iMPORTANT COULD SAVE YOUR LIFE WHEN WALKING, RUNNING OR SKATING NEARBY AUTONOMOUS AND SELF-DRIVING VEHICLES, BUT IS NOT "SAFETY CRITICAL.” OUR MOBILE APPLICATION AND SERVICES ARE NOT GUARANTEED TO OPERATE ALL TIMES OR ON ALL DIGITAL DEVICES AND ARE COMPATIBLE ONLY WITH CERTAIN MOTOR VEHICLES.

ALWAYS REMAIN VIGILANT AND CAREFUL WHEN MOVING CLOSE TO OR IN THE VICINITY OF AUTONOMOUS VEHICLES. !iMPORTANT IS NOT RESPONSIBLE FOR MISUSE, IMPROPER BEHAVIOR OR NEGLIGENT OPERATION OF OUR APPLICATION. !iMPORTANT IS NOT RESPONSIBLE FOR ACCIDENTS, INJURIES, FATALITIES OR PROPERTY DAMAGE, IF ANY, RESULTING FROM THE USE OR MISUSE OF OUR MOBILE APPLICATION OR SERVICES.

!iMPORTANT MAY IMPOSE FINES STARTING AT $US5,000 FOR MISUSE, IMPROPER BEHAVIOR OR NEGLIGENCE IN CONNECTION WITH OUR APPLICATION.

These Terms and Conditions of Use (“Terms”) are a legal agreement between the user (“you”) and !Important Safety Technologies USA, Inc., a Delaware corporation (“!important”). The website (the “Site”) available at www.important.com and all mobile and other digital applications distributed by !important are governed by these Terms.

By browsing the Site, using any of the services accessible from the Site, or by using an !important application or app, you acknowledge that you have read, understood and agree to these Terms. !important may update these Terms from time to time and it is your responsibility to check for updates.

Please note that these Terms contain an Arbitration Agreement at the end under “Arbitration” (Section 11). Please read those provisions carefully as they require you to resolve disputes with us through binding arbitration.

1. TERMS OF USE

By downloading, browsing, accessing or using the Site or an !important mobile application (“Mobile Application”), you agree to be bound by these Terms. If you disagree with any of these Terms and Conditions of Use, you should immediately discontinue your access to the Mobile Application and of the services offered on the Mobile Application. Use of the Mobile Application constitutes acceptance of these Terms, as they may be amended from time to time.

2. DEFINITIONS

In these Terms, the following capitalized terms shall, except where the context otherwise requires, have the following meanings:

"Account" means an account created by a User on the Mobile Application as part of Registration.

“Merchants” means retailers and other sellers or providers of goods and services.

"Privacy Policy" means the privacy policy set out in Clause 14 of these Terms and Conditions of Use.

"Register" means to create an Account on the Mobile Application and "Registration" means the act of creating such an Account.

"Services" means all the services provided by !important via the Site or Mobile Application to Users, and "Service" means any one of them.

"Users" means users of the Site or Mobile Application, including you and "User" means any one of them.

3. GENERAL PROVISIONS ON SCOPE AND USE

3.1 Scope: The Mobile Application and the Services are for your non-commercial, personal use. These Terms do not permit autonomous vehicle manufacturers or safety technology providers to use, incorporate, reverse-engineer or resell the Mobile Application or any !important technology without our express prior written consent.

3.2 Location: The Mobile Application and the Services are intended solely for use by Users who are able, given local wireless and related communications infrastructure functionalities, to access the Mobile Application where ever they are.

3.3 Prevention of Use: We reserve the right to prevent you from using the Mobile Application and the Services (or any part of them) for misuse, improper behaviour or negligent operation of the Mobile Application or for any other conduct that violates these Terms.

3.4 Equipment and Networks: The provision of the Services and the Mobile Application does not include the provision of a mobile telephone or handheld device or other necessary equipment to access the Mobile Application or the Services. To use the Mobile Application or Services, you will require Internet connectivity and appropriate telecommunication protocol support from your digital device. You acknowledge that the terms of agreement with your respective mobile network provider ("Mobile Provider") will continue to apply when using the Mobile Application. As a result, you may be charged by the Mobile Provider for access to network connection services for the duration of the connection while accessing the Mobile Application or any such third party charges as may arise. You accept responsibility for any such charges that arise are release !important from any liability for charges or fees from your Mobile Provider.

3.5 Permission to Use Mobile Application: If you are not the bill payer for the mobile telephone or handheld device being used to access the Mobile Application, you represent and warrant to !important that you have the permission of the bill payer for use of the Mobile Application.

3.7 License to Use Material: By submitting any position coordinates, text or images, including photographs (“Material”) via the Application, you represent that you are the owner of the Material or have proper authorization from the owner of the Material to use, reproduce and distribute it. You hereby grant us a worldwide, royalty-free, non-exclusive license to use the Material for the operation of the Mobile Application, for our product quality and technical innovation requirements, and to promote our products or services.

4. LOCATION ALERTS AND TEXT NOTICES

4.1 Alerts: You agree to receive pre-programmed notifications (“Location Alerts”) on the Mobile Application from Merchants if you have enabled location services on your mobile telephone or other handheld devices.

4.2 SMS and Text Notices: By using our Mobile Application, you agree that we may communicate with you by SMS, MMS, text message or other electronic means to your mobile device and that certain information about your usage of the Mobile Application may be communicated to us. In the event you change or deactivate your mobile telephone number, you agree to promptly update your account information to ensure that your messages are not sent to a person that acquires your old number.

5. YOUR OBLIGATIONS

5.1 Compliance the Terms: You agree to (and shall) abide by the Terms and with any amendments we make to the Terms from time to time.

5.2 Accurate Information: You warrant that all information provided on Registration and maintained as part of your Account is true, complete and accurate and that you will promptly inform us of any changes to such information by updating the information in your Account.

5.3 No Resale or Distribution: Without limitation, you undertake and promise not to resell or distribute the Mobile Application or to permit any third party, except for family of friends to whom you have given permission to operate your digital device, to use the Services or the Mobile Application:

5.4 Unacceptable Use: You may not use the Mobile Application or the Services under circumstances —

5.4.1 to send or receive any material that is not civil or tasteful;

5.4.2 to send or receive any material that is threatening, grossly offensive, of an indecent, obscene or menacing character, blasphemous or defamatory of any person, in contempt of court or in breach of confidence, copyright, rights of personality, publicity or privacy or any other third-party rights;

5.4.3 to send or receive any material for which you have not obtained all necessary licences and approvals (from us or third parties) or that constitutes or encourages conduct which would be considered a criminal offense,give rise to civil liability, or otherwise be contrary to the law of or infringe the rights of any third party in any country in the world;

5.4.4 to send or receive any material that is technically harmful (including computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data);

5.4.5 to send or receive any material that poses or creates a privacy or security risk to any person or to cause annoyance, inconvenience or needless anxiety;

5.4.6 to intercept or attempt to intercept any communication transmitted by way of a telecommunications system;

5.4.7 for a purpose other than which we have designed them or intended them to be used;

5.4.8 for any fraudulent purpose;

5.4.9 other than in conformance with accepted Internet practices and practices of any connected networks;

5.4.10 in any way which is calculated to incite hatred against any ethnic, religious or any other minority or is otherwise calculated to adversely affect any individual, group or entity;

5.4.11 in such a way as to, or to commit any act that could or does, impair the functionality of the Mobile Application or Services or that could or does impose an unreasonable or disproportionately large load on our infrastructure;

5.4.12 if you are less than 13 years of age unless your parent or guardian has affirmatively authorized the disclosure and use of your personal information; or

5.4.13 in our sole judgment, is objectionable or that restricts or inhibits any other person from using or enjoying our services, or which may expose us or our users to any harm or liability of any type.

We reserve the right to investigate and take appropriate action against anyone who, in our sole discretion, violates this section, including without limitation suspending or terminating your account and reporting you to the law enforcement authorities.

5.5 Prohibitions on use: Without limitation, you further undertake not to or permit anyone else to —

5.5.1 copy, store or resell any content of our data from the Mobile Application or Services;

5.5.2 furnish false data including incorrect or fake names, addresses and contact details or fraudulently use credit or debit card numbers;

5.5.3 attempt to circumvent our security or network, including to access data not intended for you, log onto a server or account you are not expressly authorized to access, or probe the security of other networks (such as running a port scan);

5.5.4 execute any form of network monitoring that will intercept data not intended for you;

5.5.5 enter into fraudulent interactions or transactions with us or Users (including interacting or transacting purportedly on behalf of a third party where you have no authority to bind that third party or you are pretending to be a third party);

5.5.6 reverse engineer, decompile, evade the security functions, hack into or extract data from the Mobile Application;

5.5.7 use the Services or Mobile Application in breach of these Terms;

5.5.8 engage in any unlawful activity in connection with the Mobile Application or the Services; or

5.5.9 engage in any conduct that, in our exclusive opinion, restricts or inhibits any other User from properly using or enjoying the Mobile Application or Services.

5.6 Account security: You are responsible for maintaining the confidentiality of your password and account, if any, and are fully responsible for any and all activities that occur under your password or account. You agree to immediately notify us of any unauthorized use of your password or account or any other breach of security, and ensure that you exit from your account at the end of each session when accessing our services. We will not be liable for any loss or damage arising from your failure to comply with this section.

We reserve the right to investigate and take appropriate action against anyone who, in our sole discretion, violates this section, including without limitation suspending or terminating your account and reporting you to the law enforcement authorities. 

6. USE OF THE SERVICE AND THE MOBILE APPLICATION

6.1 We will take reasonable precautions to prevent and will endeavor to correct any errors or omissions as soon as practicable after learning or being notified of them. However, we do not guarantee that the Services or the Mobile Application are free of faults, and we do not accept liability for any such faults, errors or omissions. In the event of any such error, fault or omission, you should report it by contacting us at privacy@important.com.

6.2 We do not warrant that your use of the Services or the Mobile Application will be uninterrupted and we do not warrant that any information (or messages) transmitted via the Services or the Mobile Application will be transmitted accurately, reliably, in a timely manner or at all. Notwithstanding that we will try to provide continuous, uninterrupted access to the Services and the Mobile Application, access to the Services and the Mobile Application may be suspended, restricted or terminated at any time.

6.3 We do warrant that the Services and the Mobile Application are free from viruses or anything else that may have a harmful effect on your digital device or other technologies.

6.4 We reserve the right to change, modify, substitute, suspend or remove without notice any information or Services on the Mobile Application from time to time. Access to the Mobile Application or the Services may also be temporarily suspended on occasion to allow for repairs, maintenance or the introduction of new facilities or services. We will attempt to restore access as soon as we reasonably can. For the avoidance of doubt, we reserve the right to withdraw any information or Services from the Mobile Application at any time.

6.5 We reserve the right to block access to or to edit or remove any material which in our exclusive opinion may give rise to a breach of these Terms.

7. SUSPENSION AND TERMINATION

7.1 If you use (or anyone other than you, with your permission, uses) the Mobile Application or any Services in contravention of these Terms, we may suspend your use of the Services and Mobile Application.

7.2 If we suspend use of the Services or Mobile Application, we may refuse to restore the Services or Mobile Application for your use until we receive an assurance from you, in a form we deem acceptable, that there will be no further breach of the provisions of these Terms.

7.3 !important will fully co-operate with any law enforcement authorities or court order requesting or directing !important to disclose the identity or location of anyone in breach of these Terms.

7.4 Notwithstanding anything else in these Terms, we will be entitled immediately or at any time (in whole or in part) to (a) suspend the Services or Mobile Application; (b) suspend your use of the Services or Mobile Application; or (c) suspend the use of the Services or Mobile Application for persons we believe to be connected (in whatever manner) to you, if:

7.4.1 you commit any breach of these Terms;

7.4.2 we suspect, on reasonable grounds, that you have, might or will commit a breach of these Terms; or

7.4.3 we suspect, on reasonable grounds, that you may have committed or be committing any fraud against us or any person.

7.5 Our rights under this section shall not prejudice any other right or remedy we may have in respect of any breach or any rights, obligations or liabilities accrued prior to termination.

8. DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY

8.1 The Mobile Application, the Services, the information on the Mobile Application and use the Site all other products and services of !important are provided on an "as is, as available" basis without any guarantee or warranties, whether express or implied.

8.2 Disclaimer of Warranties: To the fullest extent permitted by applicable law, WE DISCLAIM ALL REPRESENTATIONS AND WARRANTIES RELATING TO THE MOBILE APPLICATION AND ITS CONTENTS, including in relation to any inaccuracies or omissions in the Mobile Application, warranties of merchantability, quality, fitness for a particular purpose, accuracy, availability, non-infringement or implied warranties from course of dealing or usage of trade. YOUR USE OF THE MOBILE APPLICATION AND THE SERVICES IS AT YOUR SOLE RISK. THE MOBILE APPLICATION AND THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. WE EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. We make no warranty that our Mobile Application or Services will meet your requirements, that the results which may be obtained from their use will be accurate or reliable, or that the quality of any products, services, information, or other material obtained by you through the Mobile Application or Services will meet your expectations.

8.3 We do not warrant that the Mobile Application will always be accessible, uninterrupted, timely, secure, error-free or free from computer virus or other invasive or damaging code or that the Mobile Application will not be affected by any acts of God or other force major events, including inability to obtain or shortage of necessary materials, equipment facilities, power or telecommunications, lack of telecommunications equipment or facilities and failure of information technology or telecommunications equipment or facilities.

8.4 While we will use reasonable efforts to include accurate and up-to-date information in the Mobile Application, we make no warranties or representations as to its accuracy, timeliness or completeness.

8.5 Limitation on Liability

WE WILL NOT BE LIABLE FOR ANY ACTS OR OMISSIONS OF ANY THIRD PARTIES, HOWEVER CAUSED, OR FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, HOWEVER CAUSED, RESULTING FROM OR IN CONNECTION WITH (a) the Mobile Application and the Services, (b) your access to, use of or inability to use the Mobile Application or the Services, (c) reliance on or downloading from the Mobile Application or the Services, or (d) any delays, inaccuracies in the information or in its transmission (even if we have been advised of the possibility of such damages), including but not limited to damages for loss of business or profits, use, data or other intangible, even if we have been advised of the possibility of such damages. For the purposes of these Terms, indirect or consequential loss or damage includes, without limitation, loss of revenue, income or earnings, injury or property damage, profits,anticipated savings or business, loss of data or goodwill, loss of use or value of any equipment including software, claims of third parties, and all associated and incidental costs and expenses. IN NO EVENT WILL OUR TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES OR CAUSES OF ACTION EXCEED THE AMOUNT YOU HAVE PAID US IN THE LAST SIX (6) MONTHS, OR, IF GREATER, ONE HUNDRED DOLLARS ($100). SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS SET FORTH ABOVE MAY NOT APPLY TO YOU. IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SERVICES OR WITH THESE TERMS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USE OF THE MOBILE APPLICATION AND SERVICES.

8.6 The above exclusions and limitations apply only to the extent permitted by law. None of your statutory rights as a consumer that cannot be excluded or limited are affected.

8.7 Notwithstanding our efforts to ensure that our system is secure, you acknowledge that all electronic data transfers are potentially susceptible to interception by others. We cannot, and do not, warrant that data transfers pursuant to the Mobile Application, electronic mail transmitted to and from us, or communications made through the Site, will not be intercepted, monitored or read by third parties.

9. INDEMNITY

You agree to indemnify and hold us harmless against or from any claim, action, suit or proceeding brought or threatened to be brought against us that is caused by or arises in whole or part from (a) your use of the Mobile Application or Services, (b) any other party’s use of the Mobile Application or Services using your user ID, verification PIN and/or any identifier number allocated by !important, and (c) your breach of any of these Terms. If you are a California resident, you waive California Civil Code Section 1542, which states: “A general release does not extend to claims which the creditor does not know or suspect to exist in his favor at the time of executing the release, which if known by him must have materially affected his settlement with the debtor.” If you are a resident of another jurisdiction, you waive any comparable statute or doctrine. If the court or the legal action is required to enforce these Terms or this indemnification section, you agree to pay us damages, reasonable attorneys’ fees, costs and interest incurred or assessed or in connection with such claim, action, suit or proceeding.

10. INTELLECTUAL PROPERTY RIGHTS

10.1 The Mobile Application and the Services are protected by copyright and by patents pending in the United States and other jurisdictions.

10.2 All Material, code, compiled software, content, data,information (including all trade secrets and proprietary information), photographs,illustrations, artwork and other graphic materials, and names, logos and trademarks used by or available with the Mobile Application and the Services(the “Intellectual Property”) are protected by copyright, trademark, patent and other intellectual property laws, including international treaties, and are the property of us or our licensors, as the case may be. None of our Intellectual Property may be copied, reproduced, framed, scraped, re-transmitted, distributed, disseminated, sold, published, broadcasted or circulated, whether in whole or in part, unless expressly permitted by us or our licensors, as the case may be.

10.3 Nothing contained in these Terms or in Mobile Application or the Services may be construed as granting by implication, estoppel or otherwise any license or right to use any Intellectual Property, copyright, trademark or other content incorporate into or displayed on the Mobile Application or the Services without our written permission. Misuse, dilution, tarnishing or blurring of any trademarks displayed or associated with the Mobile Application or the Services is prohibited.

10.4 We will not hesitate to take legal action against any unauthorized use or infringement of our patents and licenses, our trademarks, name or symbols and other Intellectual Property owned by !important to preserve and protect our rights. All rights not expressly granted herein are reserved.Other product and company names mentioned herein may also be the trademarks of their respective owners.

11. ARBITRATION

11.1 Agreement to Arbitrate: ALL DISPUTES OR CLAIMS that have arisen or may arise between you and !important, whether arising out of or relating to these Terms (including any alleged breach thereof), our Mobile Application, Services or Site, any advertising, or any aspect whatever of the relationship or transactions between us, SHALL BE RESOLVED EXCLUSIVELY THROUGH FINAL AND BINDING ARBITRATION, RATHER THAN A COURT, in accordance with the terms of this Arbitration Agreement, except that you may assert individual claims in small claims court, if your claims qualify. This Arbitration Agreement does not preclude you from bringing issues to the attention of federal, state or local government agencies, and such agencies can, if the law allows, seek relief against us on your behalf. You agree that, by entering into these Terms, you and the !important are each waiving the right to a trial by jury or to participate in a class action. Your rights will be determined by a neutral arbitrator, not a judge or jury. The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.

11.2 Prohibition of Class and Representative Actions and Non-individualized Relief: You agree that YOU MAY OF BRING CLAIMS AGAINST !IMPORTANT ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING. UNLESS both you and the !important agree otherwise, the arbitrator may not consolidate or join more than one person’s or party’s claims and may not otherwise preside over any form of a consolidated, representative, or class proceeding. Also, the arbitrator may award relief (including monetary, injunction, and declaratory relief) only in favor of the individual party seeking relief and only to the extent necessary to provide relief necessitated by that party’s individual claim(s). The arbitration shall take place in Alameda County, before a single, neutral arbitration, whose decision or award shall be final and may be enforced by any court of competent jurisdiction. The prevailing party in any arbitration shall be entitled to recover its reasonable attorneys’ fees, costs and interest incurred or assessed or in connection with the proceeding. 

12. AMENDMENTS

12.1 We may periodically make changes to the contents of the Mobile Application at any time and without notice. We assume no liability or responsibility for any errors or omissions in the content of the Mobile Application.

12.2 We reserve the right to amend these Terms from time to time without notice. The revised Terms will be posted on the Site and available from within the Mobile Application and shall take effect from the date of such posting. You are advised to review these terms and conditions periodically as they are binding upon you.

13 APPLICABLE LAW AND JURISDICTION

13.1 The Mobile Application, the Services and the Site can be accessed from all countries around the world where the local technology and laws permit. As each of these places have differing laws and regulations. By accessing, downloading or using the Mobile Application, the Services or the Site, you and that the laws of the State of California, without regard to the conflicts of laws principles, will apply to all matters relating to these Terms and to use of the Mobile Application, the Services or the Site.

13.2 You acknowledge and agree that you will be subject to the exclusive jurisdiction of the courts of the State of California in respect of any dispute arising out of or in connection with these Terms, subject to the binding arbitration requirement in Section 11 above.

13.3 Notice to California users: Under California Civil Code Section 1789.3, users from California are entitled to the following specific consumer rights notice — The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA95834, or by telephone at 916-445-1254 or 800-952-5210.

14. PRIVACY POLICY

As part of the normal operation of our Site, Services and Mobile Application, we collect, use and in some cases disclose to third parties information about you. Accordingly, we have developed this Privacy Policy (also available at www.important.com/privacy-policy) in order for you to understand how we collect, use, communicate, disclose, protect and make use of personal information. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

14.1 Agreement: By browsing the Site, using any of the services accessible from the Site, or by downloading or using  an !important application, including our Mobile Application, you acknowledge that you have read, understood and agree and are deemed to have accepted this Policy, and specifically have consented to our use and disclosure of your personal information in the manner prescribed in this Policy and associated Terms. Your Access to the Mobile Application, the Services and the Site is subject to this Policy.

14.2 Registration: When you sign up for !important, either by requesting additional information about our Services on the Site or registering as a user, you are asked to fill out a registration form. Registration information includes information regarding your identity, location, mobile telephone number(s) and digital device, is kept private and secure, and is used only for purposes of maintaining subscription accounts, billing and to contact users with information regarding our Mobile Application, Services and Site. We do not share, sell or rent this information with or to any third party, except in de-identified form that is considered “aggregate consumer information” under the California Consumer Privacy Act; we may and will, however, share some of the personal information, such as your location data, with third parties, including without limitation automobile and vehicle manufacturers, dealers and suppliers, that use !important technologies and products for autonomous and self-driving vehicle operations, safety and troubleshooting, in order to enable the functionalities of our Mobile Application and to allow manufacturers, dealers and suppliers to improve the performance of autonomous and self-driving vehicle operations and safety.

14.3 Other information: In addition to personal information supplied by users in the registration process, other information collected on and from the Site includes IP address, browser type, time and date of use, and activity performed while on our Site.

14.4 Cookie Policy: The !important Site uses “cookies” (cookies are small files that your web browser places on your computer’s hard drive) to store some non-sensitive personal preference information regarding your use of the Site for future visits and to enhance the user experience on our Site. Cookies allow us to recognize you more quickly and provide a more personalized and productive experience. Our use of cookies in this manner is similar to that used on most major websites. You may decline the use of cookies and configure your browser to accept, reject or erase all cookies or be notified when a cookie is set. Examples of Cookies we use —

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

14.5 Use of Personal Information:

(a) Before or at the time of collecting personal information, we identify the purposes for which your information is being collected. Our registration process collects the categories of information, and uses that information for the purposes, specifically explained above in Section 14.2.

(b) We collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, consistent with the context in which you provided the information, unless we obtain the consent of you or the individual concerned or as required by law.

(c) We only retain personal information as long as necessary for the fulfillment of those purposes.

(d) We collect personal information by lawful and fair means.

(e) Personal information collected will be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, we will take reasonable steps to ensure that it be accurate, complete, and up-to-date.

(f) We protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

(g) Data collected will remain anonymous while communicated through our systems.

14.6 Transfer of Data: Your information, including personal information, may be transferred to and maintained on computers or Internet servers located outside of your state, province, country or other governmental jurisdiction where the data protection and privacy laws or regulations may differ than those applicable in your jurisdiction. If you are located outside the United States and choose to provide personal information to us, please note that we transfer all our data, including personal information, to the United States and store and process it there.

14.6.1 Disclosure: California consumers can request that !important disclose the categories and specific pieces of personal information we have collected or purchased about them, the business purpose for collecting or purchasing the information, and the categories of any third parties with whom we share or to whom we have sold such information, without charge but no more than twice in any 12-month period, by sending a written disclosure request by e-mail to privacy@important.com or by phoning us toll-free at 888-956-9998. We will disclose the foregoing within 45 days unless we provide notice of a longer period as permitted by the CCPA.

14.7 California Consumer Privacy Act Compliance

Although not legally mandated until January 1, 2020, !important is compliant with the recently enacted California Consumer Privacy Act (CCPA). The CCPA includes three important rights that !important offers to California consumers:

14.7.1 Deletion: California consumers can request that !important delete any personal information about them which we have collected from or purchased by sending a written deletion request by e-mail to privacy@important.com or by phoning us toll-free at 888-956-9998. !important will promptly delete all personal information about a California consumer upon a receipt of a verified deletion request, except with regard to information exempt under Cal. Civil Code § 1798.105(d) or information that is necessary for us to complete registration of and provide services to the consumer, protect against security incidents or fraudulent or illegal activity, to maintain the functionality of our Site and databases and for other, internal uses permitted by the CCPA.

14.7.2 Opt-Out: Although !important does not sell your personal information, California consumers can request that !important not sell any personal information about them to third parties. Known as the “right to opt-out,” such a request may be made by sending a written opt-out request to privacy@important.com, by phoning us toll-free at 888-956-9998, or by using the “Do Not Sell My Personal Information” link and page of our Site.

14.8 Amendment: We reserve the right to amend this Privacy Policy from time to time. If you disagree with any part of this Privacy Policy, you must immediately discontinue your access to or use of the Mobile Application, the Services and the Site.

Feedback

We welcome comments on these Terms of Service and Use, and on our Privacy Policy, via our Contact Us page. For more information about !important, see our website www.important.com.